Power of Five

B3

Vitamin

E

Vitamin

C

Vitamin

B5

Vitamin

Bio

Biotin

It’s what’s inside that counts.

All of our products combine the five essential vitamins to keep your hair healthy and strong. Vitamins Include: Vitamin B3, Vitamin C, Vitamin E, Vitamin B5, Biotin.

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B3

Vitamin

E

Vitamin

C

Vitamin

B5

Vitamin

Bio

Biotin

Power of Five

It’s what’s inside that counts.

All of our products combine the five essential vitamins to keep your hair healthy and strong. Vitamins Include: Vitamin B3, Vitamin C, Vitamin E, Vitamin B5, Biotin.

View Products

Our Story

Alberto VO5® began

as a conditioning hairdressing created by a chemist and a hairdresser, Alberto, in Culver City, California

VO5® was purchased by Leonard Lavin in 1955, and moved to Chicago where it was expanded into a full range of haircare products.

VO5® stands for 5 Vitamin Oils and was originally used to off-set the harsh conditions of Hollywood sound stages.

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