Shampoo & Conditioner

Alberto VO5's unique formula blended with the Power of Five vitamins and natural oils provides beautiful soft, shiny hair. That’s the secret of VO5.

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Hot Oils

Alberto VO5's unique formula blended with the Power of Five vitamins and proteins provide beautiful, soft, and shiny hair. That’s the secret of VO5.

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Our Story

Alberto VO5® began as a conditioning hairdressing created by a chemist and a hairdresser, Alberto, in Culver City, California. VO5® stands for 5 Vitamin Oils (Sunflower Seed Oil, Mango Seed Oil, Sweet Almond Oil, Rosemary Leaf Oil, Chamomile Flower Oil) and was originally used to off-set the harsh conditions of Hollywood sound stages. VO5® was purchased by Leonard Lavin in 1955, and moved to Chicago where it was expanded into a full range of haircare products.

The Power of 5

All of our products combine the five essential vitamins to keep your hair healthy and strong. Vitamins Include: Vitamin B3, Vitamin C, Vitamin E, Vitamin B5, Biotin.